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Meet Marketing Michael – your new AI colleague

With an AI colleague, you get a team member who bridges the gap between your marketing and e-commerce. His main strength is constant data analysis, from ad performance to e-shop user behavior, and automatically turning insights into action. At WeMarket, we help you hire Marketing Michael – an AI colleague who works just like the rest of your team.

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Get to know Marketing Michael

Michael is a strategist who has a complete overview of your marketing and drives your business forward.

He connects data from all your platforms – from Facebook Ads and Google Analytics to Klaviyo and Shopify – to get the full picture.

He is your proactive partner, constantly monitoring performance, identifying untapped potential, and coming up with concrete ideas for new campaigns and optimizations.

His real strength is his ability to turn complex user behavior data into clear, actionable insights; he knows what happened yesterday and exactly what to do today to help you sell more.

With Michael, you get a data-driven marketing strategy, optimized ad investments, and a surefire way to smart growth – 24/7.

Marketing Michael

How Michael works

Ask Michael about…

How did we do overall yesterday and which channels brought in revenue?

Which marketing channel has the highest ROAS (Return On Ad Spend) this month?

At which stage of our purchase process are we losing the most potential customers?

Which products are currently performing best on Facebook and should be included in a new campaign?

Which 10 keywords are closest to the first page on Google, where ramping up SEO would have the biggest impact?

Suggest how to split next month's budget based on current performance.

Which customer segment has the highest Customer Lifetime Value (CLV)?

Analyze the customer journey for our last 100 orders and show the most common touchpoints.

Give Michael tasks like…

Pause all Google Ads campaigns with ROAS below 2 and move the budget to the best performers.

Create a new retargeting campaign on Instagram with our 10 most-visited products from last week.

Every morning at 8:00, send me a report with yesterday's sales, ROAS and top 5 campaigns.

Segment all customers who purchased [product category] and prepare a cross-sell email campaign concept in Klaviyo.

Set up an A/B test on our homepage to see if “Free shipping” or “10% off” converts better.

Create a lookalike audience on Facebook based on our most valuable customers.

Generate SEO-optimized metatags and descriptions for our 10 most important categories.

Monitor our ad account and automatically adjust budgets throughout the day for maximum results.

Get started

Hiring process

  • 1.

    Define the role: Write a job ad

    Before you hire Michael, define the exact role in a job description. Outline his responsibilities across marketing channels and set clear KPIs – such as increasing total ROAS or improving conversion rate. This ensures his work is focused and brings value from day one.

  • 2.

    Select candidate: Run an 'interview'

    Test Michael on a real case study that reflects your actual challenges. Give him access to a limited anonymized set of marketing data and ask for three specific optimization proposals. The dialogue with the implementation partner is your work interview.

  • 3.

    Write the contract: Service Level Agreement

    Michael's 'job contract' is your Service Level Agreement (SLA). This defines terms like availability, support, and speed of data analysis. It also guarantees full confidentiality and GDPR compliance for your marketing data.

  • 4.

    Start onboarding: Training and integration

    The first 90 days are crucial to Michael’s success. Give him access to all critical marketing platforms and train him on your brand, tone of voice, and campaign history. Start by supervising and having him report before he starts execution.

  • 5.

    Integrate him with the team: Make him available

    Michael should be an active part of the team's daily operations, not a standalone function. Specify who can assign him analyses and tasks, and create a shared communication channel, such as Slack. That way, he becomes an accessible and valuable resource for everyone.

  • 6.

    Develop his potential: Regular evaluations

    Treat Michael as an employee who should develop. Conduct quarterly "Performance Reviews," evaluating his achievements against KPIs and setting new goals. Software updates and access to new marketing platforms are his ways of learning.

Monthly price

from 3,500 CZK

For this monthly amount, you get a fully dedicated digital colleague who works for you around the clock. Simple and transparent pricing – we handle all administration, while you focus on results.

The monthly “salary package” always includes:

 * Complete onboarding and integration. We make sure your new colleague is set up correctly and has secure access to all relevant systems from day one.

 * Ongoing “training” and optimization. We regularly “train” and fine-tune your colleague so that he is always current, precise, and tailored to your goals.

 * Technical management and maintenance. You don’t have to deal with IT – we guarantee your colleague will always be online, stable and ready to work.

 * Strategic consulting. We are your sparring partner, helping define and update your colleague’s tasks so you get maximum value.

Listen to our marketing podcast.

Podcast – listen in and get inspiration for your marketing

Speciál: Suspenze od Googlu – jak se jí vyhnout 8min. zvuk
Amazon Podcast: Úvod 2min. zvuk
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Do you want to see what your competitors and your industry are doing best?

At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.

We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.

It’s completely free.

  • 1.

    Analýza konkurence

  • 2.

    Potenciál odvětví

  • 3.

    Doporučení

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